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Suning.com: Managing the Challenges of Expansion |
作者姓名:Yan Zhu, Jing Chen, Hubert Pun |
商品類型:Case (Pub Mat) | 商品編號:W27154 |
出版日期:2022/04/01 | 內容長度:15 頁 |
As a traditional retailer focused on selling home appliances, Suning.com Co. Ltd. (Suning) grew quickly and became a leading retailer in China, dominating the market until the 2000s. By 2021, however, Suning was facing challenges, including fierce competition from e-commerce giants such as Alibaba Group Holding Limited, Jingdong, and Pinduoduo Inc. and from its upstream brand manufacturers. It also faced financial pressure in its core business due .....more
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Suning.com: Managing the Challenges of Expansion - Teaching Note |
作者姓名:Yan Zhu, Jing Chen, Hubert Pun |
| 商品編號:W27155 |
出版日期:2022/04/01 | 內容長度:8 頁 |
Teaching note for product W27154.
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HiteVision's Channel Conflict Management |
作者姓名:Chenxi Li; Jing Chen; Hanlin Wen; Cheng Xing; |
商品類型:Case (Field) | 商品編號:W25511 |
出版日期:2022/02/28 | 內容長度:8 頁 |
In 2015, HiteVision Tech Co. Ltd., a leading Chinese enterprise in the research and development and manufacturing of interactive educational flat-panel displays (IFPDs), faced a developmental bottleneck. The general manager of the commercial product department turned his attention from the educational to the commercial IFPD market. In early 2018, during the process of entering the commercial IFPD market, the company encountered a series of channel .....more
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HiteVision's Channel Conflict Management - Teaching Note |
作者姓名:Chenxi Li, Jing Chen, Hanlin Wen, Cheng Xing |
| 商品編號:W25512 |
出版日期:2022/02/28 | 內容長度:13 頁 |
Teaching note for product W25511.
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Kuaishou: Developing a Livestreaming E-Commerce Business |
作者姓名:Wei Li; Junfeng Tian; Jianping Liang; Jing Chen; Hubert Pun; |
商品類型:Case (Pub Mat) | 商品編號:W26400 |
出版日期:2021/12/06 | 內容長度:11 頁 |
As a leading short-video social and livestreaming app in China, Kuaishou Technology’s Kuaishou application (app) was facing various challenges, including fierce competition from ByteDance Ltd.’s Douyin. In June 2018, to sustain its long-term growth, Kuaishou needed to evaluate the possibility of entering the livestreaming e-commerce market, as livestreaming was becoming one of the hottest ways to sell to Chinese consumers. The co-founder and chief .....more
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Kuaishou: Developing a Livestreaming E-Commerce Business - Teaching Note |
作者姓名:Wei Li, Junfeng Tian, Jianping Liang, Jing Chen, Hubert Pun |
商品類型: | 商品編號:W26401 |
出版日期:2021/12/06 | 內容長度:10 頁 |
Teaching note for product W26400.
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Ameco's International Strategic Alliance - Teaching Note |
作者姓名:Jing Chen; Chenxi Li; Ning Su; Zongyang Li; |
商品類型: | 商品編號:8B20M204 |
出版日期:2020/11/27 | 內容長度:12 頁 |
Teaching note for product 9B20M204.
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Ameco's International Strategic Alliance |
作者姓名:Jing Chen; Chenxi Li; Ning Su; Zongyang Li; |
商品類型:Case (Field) | 商品編號:9B20M204 |
出版日期:2020/11/27 | 內容長度:9 頁 |
Founded in 1989, the Aircraft Maintenance and Engineering Corporation Beijing (Ameco), the earliest and largest civil aircraft maintenance enterprise in China, was a joint venture between two of the world's largest airlines: Air China Limited (Air China) and Deutsche Lufthansa AG (Lufthansa). In response to a crisis in the domestic market after 2012, Ameco decided to enter the international market. After Ameco had considered several methods for .....more
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TCLK: Blockchain-Powered Information Platform (Simplified Chinese Version) |
作者姓名:Hubert Pun; Jianping Liang; Jing Chen; Roger Wang; Huaxi Li; |
商品類型:Case (Field) | 商品編號:9B20MC159 |
出版日期:2020/09/09 | 內容長度:15 頁 |
In February 2020, an entrepreneur and his team in China created a mobile application called Tong Cheng Lian Kang (TCLK), which crowdsourced information on publicly known cases of COVID-19, enabling users to find out if they might have been exposed to an infected individual. The application leveraged blockchain technology to record and validate user submissions of COVID-19 cases to ensure that submission and validation data were immutable, transparent, .....more
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Iloof: Expanding from Online to Offline Channels - Teaching Note |
作者姓名:Yi Liao; Jun Li; Jing Chen; Hubert Pun; |
| 商品編號:8B20D014 |
出版日期:2020/07/10 | 內容長度:8 頁 |
Teaching note for product 9B20D014.
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